Based on the card game Mille Bornes, you travel from shop to shop collecting mileage cards from each shop qualifying to win prizes. You could also win instant prizes, you receive fabric discounts and maybe you'll end up going to a new quilt store that you have never visited before. Each store will have it's own exclusive pattern block kit and once you have collected one from each shop, you will be able to put together a beautiful quilt top. Each store's kit is made up of the same amount of fabric, but the colours will differ per shop. Using each of the patterns you can mix and match the colours to suit your own choosing creating your own unique quilt top. Some shops may have finishing kits available or you can choose your own way to finish the quilt top.
More info to follow so please check this page or check with your local participating 401 Quilt Run shop.